At Seido Performance, we bring together physiotherapy, strength & conditioning and nutrition to give every individual a clear, connected path from recovery to performance. Our team takes the time to listen, understand what matters to you and build a plan around your goals. Whether that’s overcoming injury, returning to sport or performing at your best.

The Way of Performance is our approach: listen, understand, build and progress. Combining expertise, evidence and individualised support to help you move better, perform stronger and build lasting confidence in your ability.

Meet the Seido Performance Team.

George Simpson

Former professional rugby player and strength & conditioning coach, George founded Seido Performance to combine elite sporting experience with evidence-based coaching. His philosophy is simple: lasting performance is built through discipline, consistency, and following the right path.

Qualifications:

  • BSc Sport Science

  • RFU Level 2 Rugby Coach

  • FA Level 1 Football Coach

  • ECB Level 2 Cricket Coach

  • NASM Level 3 Personal Trainer

  • CSIA Level 2 Ski Instructor

  • CASI Level 1 Snowboard Instructor

Experience:

  • Children & Young Athletes (2–18 years)

  • Youth Rugby Players

  • Youth Cricket Players

  • Youth Footballers

  • Women & Girls in Sport

  • Adult Rugby Players

  • University Athletes

  • Skiers & Snowboarders

  • Sevens Rugby Players

  • Developing Athletes & Performance Sport

Strength and Conditioning Coach

Charly Kelly

Nutrition is not an afterthought, it's part of the path to performance. As a Dietitian (MSc) and Sports Nutritionist (BSc), Charly combines scientific expertise with practical strategies that empower athletes to fuel with purpose, recover with intent, and perform consistently.

Qualifications::

  • MSc in Dietetics

  • BSc in Sports & Exercise Nutrition

  • Diploma in Eating Psychology

Experience:

  • Sports & Exercise Nutrition

  • Women’s Health

  • Eating Psychology

  • Nutrition for Young Athletes

  • Women’s Rugby

  • Dance & Performance Nutrition

  • Public Health

  • Acute & Clinical Nutrition

Dietitian & Sports Nutritionist

Josh Simpson

Listening first, understanding what’s holding you back, and creating the right path forward. As a Musculoskeletal Physiotherapist, Josh combines evidence-based rehabilitation with progressive strength work to help you recover, rebuild confidence and return to performance stronger than before.

Qualifications::

  • MSc Musculoskeletal Physiotherapy

  • BSc Sport Conditioning, Rehabilitation and Massage

Experience:

  • Professional Football

  • Professional Rugby

  • Private Practice

  • Sports Injuries

  • Musculoskeletal Injuries

  • Return-to-Sport Rehabilitation

  • Strength & Performance Rehabilitation

Musculoskeletal Physiotherapist

Contact the Team.